Ivan Rusev is a young Australian entrepreneur with a family history and personal interest in skin care. Looking to enter the industry he looked at the modern shave creams and shaving methods and wondered if they could be improved. Ivan’s thinking was based initially on his own experience where a safety razor and aerosol shave cream combination – still left ingrown hairs and an imperfect shave. He also reasoned that the ranges of aftershave skin balms and softeners, particularly targeted to electric razor users, found in men’s grooming ranges suggested there needed to be a better way.
His family advised that the old fashioned brush and cream was the answer to the problem – but not an answer that today’s time precious and convenience orientated people wanted.
After years of research and testing Ivanity Shave, a new internationally patented shave cream applicator with a luxuriously soft but effective natural fibre brush – now offers a ‘brush’ with the luxury and efficacy of the past plus the convenience provided by today’s technology.